This is a guest post my Ivan Serrano. To check out more of his inforgraphics and marketing content, click here.
With the average smartphone user spending nearly three hours a day on their various devices, it’s important for businesses to make sure they’re adapting to new mobile trends.
One of the biggest mobile trends facing businesses is online shopping and how customers use their mobile devices to make purchases. Whether it be searching for a store location or comparing prices, people are finding it more convenient and necessary to use their smartphone to connect with businesses.
If you’re thinking about creating a mobile strategy for your business, there are a few things you should keep in mind. First, you’ll have to decide whether you’ll create a mobile website, mobile app, or both. For most businesses, creating a mobile website can be the most beneficial tool for your strategy. If you decide to create a mobile website, you’ll have to think about the design elements of your mobile website. One of the best ways to create a mobile website is to use a responsive design. This will allow your website to be compatible with nearly any mobile device.
When creating your mobile website, it’s also important to think about the content you’ll provide. It’s a good idea to include images and make your website easy to skim through. You should also think about the different features of devices such as GPS or microphones, and consider how to best incorporate those functions into your design.
Developing a mobile website for your business can be one of the best things to do for marketing and customer service strategies. By creating a mobile website, you’ll be more accessible to customers and improve their shopping experience. To learn more about mobile design and what it can do for your business, check out the infographic below:
Featured photo courtesy of: WebDesignerDepot