--- title: Maximizing the Business Potential of Google Plus description: How Google Plus can optimize you business to business interactions, content marketing strategy, and overall productivity. --- # Maximizing the Business Potential of Google Plus Published by [PCR Contributor](https://insights.firesidedigital.co/author/pcr-contributor) on September 26, 2014 at 12:20 PM *This is a guest post my Ivan Serrano. To check out more of his inforgraphics and marketing content, click[ here](http://ivanserrano217.jux.com/). * Oh Google. It’s in the vocabulary of nearly every one from small children to and tech-savvy professionals. When the company was founded in 1995 by Stanford graduates Larry Page and Sergey Brin, they simply liked the idea of a ‘googol,’ a mathematical term describing the number 1 followed by 100 zeros. The googol soon became symbolic of what Google could, or would become: a company of infinite possibilities. By 1999 the company outgrew their garage and moved into a small apartment space in Palo Alto. They had eight employees.  Turns out, it became a lot. In addition to all of Google’s constant evolutions - from email accounts and translation services to smart phones, tablets and self-drive cars - it is also sticking its neck into the world of business marketing, via Google Plus. This feature can be used to create inner and outer circles that can be either exclusive or public, streamline [business to business](http://www.tollfreeforwarding.com/blog/why-google-plus-is-the-future-of-b2b-marketing/) interactions, and most importantly, personalize your [content marketing strategy](http://blog.pcragency.com/5-strategy-mistakes-you-dont-realize-youre-making). Check out how it works and what you can do to optimize your Google Plus potential and productivity.  ![Guide_to_Google_Plus](https://insights.firesidedigital.co/hs-fs/file-1712816822-jpg/images/Guide_to_Google_Plus.jpg?width=1900&name=Guide_to_Google_Plus.jpg)  Tags: [Business Marketing](https://insights.firesidedigital.co/topic/business-marketing) [Back to Blog](https://insights.firesidedigital.co) ## Related Articles ## [The Power of Pinterest](https://insights.firesidedigital.co/the-power-of-pinterest) This is a guest post by Ivan Serrano. To check out more of his inforgraphics and marketing content,... [Read More ](https://insights.firesidedigital.co/the-power-of-pinterest) ## [How to Create a Winning Brand for a Local Services Company](https://insights.firesidedigital.co/blog/bid/338570/How-to-Create-a-Winning-Brand-for-a-Local-Services-Company) For business owners in many local services industries, word of mouth is one of their strongest... [Read More ](https://insights.firesidedigital.co/blog/bid/338570/How-to-Create-a-Winning-Brand-for-a-Local-Services-Company) ## [You were finally convinced to add your business to Facebook… now what? ](https://insights.firesidedigital.co/blog/bid/338580/You-were-finally-convinced-to-add-your-business-to-Facebook-now-what) With over 1.15 billion users and over 50 million business pages (including your competitor) many... [Read More ](https://insights.firesidedigital.co/blog/bid/338580/You-were-finally-convinced-to-add-your-business-to-Facebook-now-what) ## Sound good? Sign up to keep updated with Fireside.