As we settle into 2023, there are many technology apps our team is bringing into the New Year, and some that we are reassessing based on client needs, capabilities, and customer trends. In their 2023 trend report, Klaviyo shared that “with customer acquisition costs rising on paid channels, profitable growth for eCommerce brands increasingly requires a flawless customer experience. Customers need to want to buy again. And again.” ¹
The main way to ensure a seamless customer experience is through a fully integrated and cross-functional tech stack.
Below are Fireside’s considerations when building an app ecosystem along with a few of our tech stack recommendations.
Tech Stack Considerations
We think of e-commerce platforms as being the foundation of a house, with technology apps being the walls, beams, windows, etc. Having just the foundation is nice, but what makes a house truly great are the elements within the home that keep it running and functional.
Choosing the right apps to add to your site takes a lot of consideration, especially as some apps can lead to site speed issues or a decrease in conversion. It is imperative to take the time to vet out the best platforms for the unique needs of your business. A few steps we take when analyzing platforms are:
Our Preferred Tech Stack
We are closely partnered with a wide range of technology platforms and truly believe there is a perfect app fit out there for every merchant. It’s important to note that eCommerce app technology is constantly evolving and there is no one-size-fits-all tech stack – your app ecosystem should always be unique to your specific business goals and eCommerce needs. That said, here is high-level insight into a few of our tech stack recommendations, keeping in mind there are many apps that will suit various needs.
We are grateful to work with each of these vendors and many more. As our clients scale, we find it imperative to source the best tech that will support their eCommerce efforts and drive revenue. If you are looking to optimize your app ecosystem as you scale in 2023, Fireside is here to help! From info gathering and discovery to implementation and ongoing app management, our team will set you up for success every step of the way.
Interested in learning more?