Fireside Digital Insights

eCommerce Marketing Strategies In the Current Economic Climate

  Global Pandemic, Rising Inflation, and Looming Recession… Oh my!  It’s no wonder that marketers...

Utilizing Google Analytics

  Google Analytics (GA) is able to provide a deeper understanding of how customers are using your...

The Power of the Pop-Up

  A solid lead generation strategy is crucial for visibility, credibility, and interest from...

Why You Should Segment Your Email Campaigns

  Have you ever sent an email that didn’t perform the way you hoped it would? Are you tired of...

Breaking Down the Perfect PDP

The product detail page, or PDP, is a company’s chance to sell a potential customer their product....

SMS Strategies to Implement

SMS is the future of marketing for eCommerce brands and if you haven’t already, you should consider...

7 Must-Haves for a Strong Brand Community

When customers feel a particular affinity or emotional connection toward a brand, they develop a...